Femfit is a team of women-led scientists, engineers, physiotherapists, and medical specialists that strive to empower women to take control of their health, overcome pelvic discomfort, and regain independence. Our team was commissioned to create a video for Femfit that targeted clinicians and explained the product's function and benefits of having a strong pelvic floor. The shoot was a resounding success from start to finish. We collaborated with Femfit to develop storyboards, choose the shoot locations, and execute a flawless shoot. In addition, we advised on marketing strategies and distribution tactics to ensure maximum reach and engagement. Our aim was to showcase the innovative technology behind Femfit and emphasize the importance of pelvic health, particularly for women. By creating compelling content that highlighted the benefits of the product, we hoped to educate clinicians and empower them to recommend Femfit to their patients. This project was not only a testament to our team's ability to produce high-quality content, but also an opportunity to make a positive impact on women's health and well-being.

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